Replanting a Rainforest

We know how good it is to take a break, think about and enjoy life. We sometimes call this a holiday. Interesting word; “holi – day”, seems like it would mean looking at the day “holi”-stically. We also know that it isn’t only good for us to take these breaks, it’s good for business; people work better when they are rested and relaxed, happy from getting a different perspective on life. In heavy industry and other dangerous working situations the main cause of accidents is tiredness or lack of concentration. We need breaks, we know we need to Stop, Reflect, and Listen . . .

I say we know all these things, reading these lines I even think: “how silly, everybody knows this!” We know it, but do we truly understand it? More importantly, do we understand the impact of choosing NOT to Stop, Reflect, and Listen . . .?

I think that if we understood, truly, deeply, genuinely understood, the world would look differently; we, the people in the developed countries, would not have contributed to a climate crisis, there would not be a financial crisis, and between one and two billion people would not be going to bed hungry. So I can only come to the conclusion that we know, but we don’t necessarily understand. At no time in history have individuals had access to so much information, with the potential to develop a society based on knowledge, which we have. But is it an intelligent society?

And what does all this have to do with Replanting a Rainforest?

We are part and whole with nature. Our relationship with nature has become fragmented, and we have lost touch with the wisdom before our eyes, the wisdom which gives us the code to survive as a species in this fragile environment. We are killing ourselves, slowly, softly, surely, without “knowing” it.

We need some rehab, and whereas a nice stroll in the forests of northern Europe can do wonders, we need to experience the full power of ancient rainforests, the full power of nature and the biological diversity of a rainforest.

This is why we are Replanting a Rainforest, helping create the conditions for nature to heal itself, for the almost decimated Atlantic Rainforest of Brazil to get a chance and recuperate and regenerate, and contribute to a resilient humanity. We are doing this in the hill-country behind São Paulo, in the region of Mococa, in Brazil, on an organic coffee and banana plantation, and we invite you to join us in this worthy task.

Visit our websites for more information, write me for any questions.

Thank you!



About christersoderberg

Living and growing up in nine countries has left strong impressions on the background of Christer Söderberg, helping to create an awareness of the impermanence in life and the uncertain value of knowledge; illustrating the paradox between knowing and what we may do well to “unlearn”. Christer has worked with companies in six countries on four continents, most recently in Brazil where between 1998 and 2002 he started a subsidiary for a Swedish Multinational. Studies in business and a lifetime of social entrepreneurship have further cemented his belief that the only thing we can change is ourselves. This lifelong endeavor expresses itself in creating the conditions for change through places, physical and virtual spaces where the individual can feel safe in him/herself; at least enough to stop, reflect and listen to the world we live in. We exist in our relationship to each other, our environment, and ourselves. Through observation and silence, preferably in close communion with nature, a “zero perspective” can help stimulate the questions surrounding our purpose and a meaningful contribution while on earth. Increased awareness of individual potential plants seeds for long-term success; Open World initiatives help awaken the hidden potential in individuals, creating new perspectives on cooperation and personal development. Increased focus and balance help provide a strong base for individual and business growth, with a deeply ingrained sense of responsibility, respect and awe for the power in nature.
This entry was posted in Awareness, Brazil, Organic, Replanting a Rainforest, Resilient Humanity, Stop, Reflect & Listen . . ., Sustainability. Bookmark the permalink.

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